The History of the GETHA Name
The name ‘Getha’, originates from the Malaysian native word for rubber ie. “getah”. This name is symbolic and holds true to its identity proudly in the use of 100% natural Malaysian rubber latex. Getha delivers to its customers luxury and comfort as well as innovative products in a reliable and professional manner across the globe. The logo and brand name is derived from the concept of living together with the leaf signifying its green concept and the two water droplets , an essential element in lives all packaged together to give direction and goals towards the company’s mission and vision.
GETHA’s BRAND PROMISE
Getha is a Malaysian Brand, Made in Malaysia for the World .
Getha’s brand vision is to create an international brand based on quality products and a strong management system. The brand is the engine to drive Malaysian rubber to the world through its bedding products. As consumers become more conscious of environmental and health issues, the need for products made from natural resources had been strengtened.
Getha is widely received in the international market as the designs of its products are contemporary and stylish and the quality conforms to international specifications and tests. It has received accreditations from ECO Umweltinstitute, Germany, Oeko Tex, Switzerland and the world renowned Malaysia Rubber Board. Continuous research and development has been the key to the growth and success of the brand.
A set of guiding principles guide the Getha brand and staff in its daily operations. Innovation and the commitment to quality are important factors in ensuring that the brand maintains pole position in the competitive bedding industry. This is aided by a team of dedicated staff who provide superior customer service to its customers. Staff buy in the brand is strong and this has helped to enhance the reputation of the brand and the brand equity.
As the materials used in the bedding products are from nature, Getha is conscious of the need to protect the environment for the brand’s future growth. It promotes best manufacturing practices to ensure that the environment is maintained and complies with all the regulations set forth by the authorities.